Quality and Customer Service Suffering

by joe on January 5, 2012

With the United States firmly entrenched in the post-industrial stage of socio-economic evolution, companies must place a greater emphasis on service offerings and customer service in general.  Here are two good examples of what they shouldn’t do, unless their goals are to alienate customers and garner negative feedback and publicity.

Arpin Van Lines Loses Urns and Customers
When my father passed away last year, we inherited a house full of belongings in Arizona to deal with.  Some of it went to Good Will, but the rest of it needed to come home to Michigan with us for dissemination to family members and for sale.  Since the collection included several pottery urns (somewhat fragile) and a baby grand piano (extremely heavy), we decided to enlist professional movers.

Broken vase delivered by Arpin Van Lines

Re-assembled vase with Gorilla Glue showing

First problem – delivery took over a month.  At one point the company told me that the driver was bitten by a spider and had to be hospitalized.  OK, I get that, but the company couldn’t say where the truck was, or when it might be back on the road.  They rarely called me back when they said they would.

Once they did arrive, they couldn’t re-assemble the piano completely.  Whoever took it apart wasn’t available, and the guys that came with the truck couldn’t figure out how to re-connect the foot pedal assembly. [click to continue...]

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2011, 1st quarter financials are in. Gas is near or over $4.00 per gallon. Royal Dutch Shell reports earnings of $6.9 Billion. That’s about $76 Million per day. How about our old friend Exxon? $10.65 Billion, or $117 Million per day. Read that again. Exxon Mobil is profiting $117 million dollars a day. Finally, how is the beleaguered BP? With the recovery expenses of the oil spill we would expect to see the company in some trouble. The fact is, their profit was $7.124 Billion in the 1st quarter. Poor BP – they’re only earning $78 Million a day. Must be a real drag.

What’s it add up to? These 3 companies alone are raking in over $271 Million a day in profit, and we’re expected to pay $5.00 per gallon of gas by mid-summer.

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Earlier I mentioned that among revenue sources available when you publish on HubPages is their referral program.  Too bad I didn’t fully understand how to use it right off the bat, as a family friend read my first Hub and decided to create her own account and publish there.  I missed the boat on having her sign up with my referral code, but OK.  Anyway, she wrote an insightful piece on the trouble with Verizon Phones and Data Plans.   Do me a favor, check it out and leave a nice comment for her.

Another friend, a fellow Yahoo! Contributor Network publishes a weekly article called News of the Weird World.   It is a great series if you like oddball stories from around the globe.  Apparently, partly as a result of the changes Google has made to their search algorithms, Tony isn’t getting the readership he needs to make this endeavor worth the effort.  Check it out.  You’ll probably find the eclectic collection an interesting weekly diversion.

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I was in the process of adopting Chrome as my browser, looking for and installing extensions that would make it work like Opera (speed dial and content blocking), simply because Opera wouldn’t support Socks 5 Proxies. Imagine my relief and surprise when I discovered a little-publicized additional function in the latest release of Opera (11.10) – it actually does support socks proxies, including version 5.

For easy, step-by-step instructions including screenshots, see How To Use Opera with a SOCKS Proxy.  For the short version, read on.

I found this while reading the release notes, which mentions how to go about setting it up, as it is not available in the normal preferences menu. You have to put opera:config in the browser’s address bar and hit enter, which brings up a preferences editor. Scroll down until you see the Proxy section. Expand the tree, and enter the IP address (not DNS name or alias) and port in the SOCKS Server field. If you, like me, use ssh tunneling to establish a SOCKS proxy, this will be something like 127.0.0.1:8080 (substitute your own port). A few lines down, click the checkbox for Use SOCKS. Leave Use WAIS, Use HTTP, Use FTP, and Use HTTPS un-checked. Click the [Save] button, and Voila! Opera is using a SOCKS proxy.

I’ve tested this on both Windows XP and Ubuntu linux.

On a separate note:
WordPress Anti-Spam Plugins
While looking for alternatives to good old Akismet, I put together a little hub on the Best Anti-Spam Plugins for WordPress. OK, I didn’t run in-depth tests to see if they are really “the best,” but other than Akismet itself, they are all free, and my preliminary testing has been very successful.

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Writing On HubPages

by joe on April 11, 2011

Since Yahoo!/AC has opted not to renew my Featured Contributor designation, I’ve been thinking about other places to publish.  I’m not going to completely abandon the Yahoo! Contributor Network (Y!CN), just want to build my on-line presence in other areas.  After researching several on-line publishing sites, I’ve decided to give HubPages (HP) a try.

Multimedia support: HubPages supports embedded pictures and video.  Contrast this with Y!CN (previously Associated Content), which allows pictures to be attached to an article, but they are not embedded in surrounding context, and are very low-res.  A.C. experimented with embedded video briefly, but never fully implemented it and does not currently support it.  HP not only lets you embed pictures and video, but also news feeds (rss and headlines), polls, tables, maps, quizzes, and code listings.  Code listings are particularly useful in certain “how-to” type articles.

Revenue Streams: Many sites share advertising revenue with their contributors, but this is usually limited to adsense, or a flat rate based on page views.   HP lets authors share adsense revenue, but also lets them place Amazon and Ebay ads on their hubs, and the authors keep revenue from these sources.  Kontera is also supported but is being phased out.  So income might not be as steady as it is from Y!CN, which is based on a flat-rate model starting at $1.50 per 1000 page views, but could be much more lucrative with the occasional Amazon or Ebay sale.

In addition to direct revenue, HP pays for referrals and links. In other words, if I send traffic to hubs published by other authors, I get a small percentage of their revenue. I can also refer new authors to HubPages, and HP will pay me a small percentage of the revenue they earn there. HubPages pays for these little bonuses, the money doesn’t detract from the other authors’ earnings.

More Control: Hubs can be edited at any time, meaning I can make corrections, make timely updates, or add more revenue cells in the future if they become available.  I can also re-arrange the blocks at will, moving around text, graphics, videos, even the comments section as I see fit.  The downside to this much flexibility is that HubPages does not provide ways for your content to be syndicated the way it can be on Y!CN or E-zine articles.

My First Hub: My first foray into HubPages is a review of our new treadmill.  Please see Gold’s Gym Trainer 480 Product Review, and let me know what you think.

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Since Epsilon began notifying it’s customers that thousands of email addresses, and some names, had been compromised in a security breach last week, experts have been warning people to be especially vigilant against Phishing attacks.

Epsilon contracts it’s commercial emailing service out to dozens of companies. Epsilon has not released a comprehensive list of impacted clients, but various news agencies and other sources have reported the following companies which have apparently been affected:

  • Target
  • Kroger
  • TiVo
  • Charter Communications
  • US Bank
  • JPMorgan
  • Chase
  • Capital One
  • TIAA-CREF
  • Scott Trade
  • Citi
  • Home Shopping Network
  • Ameriprise Financial
  • LL Bean Visa Card
  • McKinsey & Company
  • Ritz-Carlton Rewards
  • Marriott Rewards
  • New York & Company
  • Brookstone
  • Walgreens
  • The College Board
  • Disney Destinations
  • Best Buy

Most of these companies have been notifying their own customers about the breach, along with reassurances that no private data was compromised, such as SSNs, User IDs, or passwords.  Reportedly, the breach consisted of email addresses and (in some cases) first and last names.

Should You be Worried about the Epsilon Breach?

While Epsilon and their clients have been quick to point out that no confidential information was leaked, there are still dangers in having email addresses and names fall into the hands of fraud perpetrators. First of all, it allows the creation of targeted, personalized Spam. A recipient is more likely to take seriously an email from someone that actually knows his name. So instead of getting a Phishing email that just says “Dear Sir, we want you to take possession of $10 million of unclaimed Nigerian money,” it will likely address the person by name, possibly with a bogus introduction as to where they got it, like “you came highly recommended from our friends in the Commerce department.” In the past, Phishing attacks took a scatter-shot approach, sending you emails purportedly from a particular bank or institution, just hoping that you were a client of theirs. Now they can tailor the attacks to use a company name with which you actually do business.

Second, scammers can use your email address and name to contact companies with which you do business via email, by spoofing the address to make it look like it came from you. Banks and financial institutions aren’t likely to take any action on your account based on an email, but as it happens, some companies have fallen prey to this so-called “Spear Phishing” attack. In a recent case, a publishing company received emails from someone posing as it’s regular printer, asking that future checks be sent to a new address. They started to fall for it, but fortunately discovered the ruse in time to freeze the payments, which would have amounted to around $8 million. The bottom line here is that not only do you have to be more vigilant than ever, but so do the banks, airlines, and other companies you use.

Protect Yourself and Fight Back

Technically, you should not have to do anything new, since you already should be smart enough not to fall victim to Phishing scams.  Long before the Epsilon breach, the dangers of Phishing and other types of email scams were so prevalent, that these guidelines should be just a re-inforcement of good security practices, but for review, here they are:

  • Never open email attachments from anyone unless you are sure of the sender.  Check by phone if necessary, don’t just take it at face value that your friend is sending you a video that you have to open and run to view.
  • Never provide confidential information such as passwords, account numbers, etc. in response to an email request.
  • Don’t follow links embedded in an email asking for authentication information, even if the email is threatening to suspend your account if you don’t.  No legitimate company does this.
  • Keep your anti-virus / anti-malware protection running and up to date.

In order to combat Phishing and other email-based scams, forward them to phishing-report@us-cert.gov.  Various institutions have their own addresses for reporting Phishing emails involving their names.  For example, the Bank of America wants any fraudulent email using their name to be forwarded to abuse@bankofamerica.com.   See Where To Report Phishing Scams for more ways and places to report Phishing and other Internet fraud.

Sources:

http://www.cbsnews.com/stories/2011/04/05/tech/cnettechnews/main20050831.shtml

http://www.darkreading.com/security/vulnerabilities/229401102/experts-expand-warnings-of-spear-phishing-following-epsilon-breach.html

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I’ve been a contributor on Associated Content, now Yahoo!’s Contributor Network (since the site was purchased by them), for several years now.  For the last few years I was a “Featured Contributor” in their Technology category, so focused most of my writing on meeting their requirements.

Featured Tutorial
The good news is that for a few weeks now, an article I wrote well over a year ago on using the Pigeon IM client to manage all your messaging connections has been Yahoo’s “Featured Tech Tutorial.”  The up-tick in views (which translates into more money) was significant and appreciated.

Changes to the Featured Contributor Program

Recently, Yahoo! announced that they were dis-continuing their previous Featured Contributor program and implementing a new one.  We were all invited to apply for one or more FC designations, based on category.  Naturally, having nearly 25 years experience in computers, programming, and consumer electronics, I thought I had a pretty good chance of getting re-accepted in the Technology category.  Only one problem.  The old program had a production quota – I was supposed to contribute 3 articles per month for their standard pay for FC articles ($10 each) plus one more article in the Tech category.  With a “day job” keeping me busy 50-80 hours a week, plus the responsibilities of raising a family and working on our farm, I frequently didn’t complete all 4.  The new program has a much more relaxed quota however – only 1 article every 3 months is required.  I could have made that even at the busiest of times.

Unfortunately, my past record of not completing all assignments on time garnered me a rejection this time around.  Go figure.  Guess I’ll concentrate more on my presence at Suite 101.

I don’t plan on jumping away from the Y!CN altogether.  There’s something to be said for having articles on a Yahoo! owned site.  But I’ve noticed that some of my content on other sites is gaining momentum.  For example, TrueKnowledge.com’s Facts About Wyatt Earp has a link to my article  Surprising Facts about the Gunfight at the OK Corral published on Socyberty.com (a Triond site).  This has led to a nice increase in page views there.  If I continue to flush out content on these other platforms and not focus so much on Yahoo!, I should have a nice, diverse base of residual-earning content.

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Disaster Relief for Japan

by joe on March 14, 2011

The world watches as the people of Japan, still trying to assess the damages, locate missing people, and count the dead from the devastating earthquakes and resulting tsunami, worry and wonder if a nuclear meltdown is imminent. There are many ways to help – lots of charities, fund-raisers, and volunteer organizations organizing relief efforts. Perhaps one of the best is a donation to the Red Cross. On the Red Cross donation page, you can specify where you want your donation spent. You can direct the funds to the earthquake / tsunami victims, military members and their families, unrest in the middle east, countless other disasters around the world, or just choose “wherever the need is the greatest.”

The people of Japan and the Pacific region need our prayers – but they also need our direct support.  Please consider a donation.  You might also consider hosting a Red Cross donation banner on your own blog or web site.

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FreeBSD and the Addonics NAS Adapter

by joe on January 27, 2011

I recently purchased a first-generation NAS adapter from Addonics, which lets me hook up an external drive to our network without requiring a workstation or server.  I connected it to a Seagate FreeAgent 1T drive, at a total cost of around $125.

The combination worked fine from Windows, except that files copied to the NAS drive always got a new date / time stamp.  Addonics tech support was no help, basically saying that there was no way around that.   In fact, reloading the firmware with an update from a rival vendor actually did fix this issue.  See Cheap NAS Solution for some additional information on this.

The bigger problem is the fact that I can’t access this drive from FreeBSD using Samba.  Other Windows shares mount fine,  and can be used without issue.  If I mount this drive however, whenever I issue any bulk file copy, the NAS Adapter locks up.  I have to power-cycle the adapter to get the drive back on line.

I’m running FreeBSD 7.0 on a Dell Dimension workstation.  Updating to the latest Samba port did not help.  Searching through the web did not reveal any others with precisely this problem, so I’m stuck at this point.

I plan to re-load this workstation with the latest stable version of FreeBSD in the near future.  Maybe that will help.  The device is supposed to support Linux via Samba, so technically should work equally well on FreeBSD, but I wonder.  I suppose I’ll try my daughter’s Ubuntu-running laptop and see how it works.

In the mean time, accessing the NAS storage via the built-in FTP service works fine from FreeBSD, so I can still transfer files back and forth.  Any other suggestions are entirely welcome.

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Using the Mayan Calendar to Your Advantage

by joe on October 1, 2010

Work and home responsibilities are becoming overwhelming.  Forget about any social life right now.  So I’ve decided to utilize the Mayan Calendar to help schedule future events. Any forth-coming requests for me to do something will go like this:
Manager: “I need you to deliver a new report that will tell us every time one of our clients requests a new version of our software.  How soon can you deliver it?”
Me: “December 22, 2012.”

If by chance the Mayans were right and the world as we know it ends on December 21, 2012, I’ll never have to deliver.  And if they’re wrong, well, I have a lot of time between now and then – I’ll probably find a few minutes to develop the report.

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